Skip to main content

The annual British Flowers Week is taking place this week (Monday 14 to Sunday 20 June), uniting the floral industry with a love for British flowers, foliage and plants.

HRH The Duchess of Cornwall officially launched British Flowers Week at The Garden Museum on Thursday 10 June, as a host of amazing florists transformed the venue on London’s South Bank into an immersive floral wonderland filled with the scents and colours of beautiful British-grown blooms.

As well as supporting British Flowers Week, The Duchess is also the patron of the Floral Angels charity, based at New Covent Garden Flower Market, who recycle flowers used at weddings and events into smaller bouquets to send out to community organisations, such as care homes and hospices.

Founded and spearheaded by New Covent Garden Flower Market, this year’s British Flowers Week campaign marks a return to live events after last year’s lockdown saw all events held online.

Five of Britain’s top florists have transformed the Garden Museum’s historic Grade 2 listed building with their floral sculptures, made using environmentally friendly methods. Cyrill Tronchet, Hazel Gardiner, JamJar Flowers, Simon Lycett and Tattie Rose have taken inspiration from the exhibition’s ‘healing’ theme to wow visitors with the scents and colours of British blooms.

The theme for this year’s exhibition is ‘Healing’, and the florists have created original large-scale site-specific floral sculptures in response to this theme, inside The Garden Museum’s historic Grade 2* listed building.

Installations take inspiration from medicine gardens and sanctuaries, the soothing properties of herbs, and the positive effect on mood and mental well-being we can feel when surrounded by flowers, plants and nature. Installations will explore the ways flowers contribute not only to our environment, but also to the quality of life of our communities, and the ways in which plants and the natural world also need healing, in this time of climate crisis and environmental change.

The week provides an opportunity for everyone to get involved and showcase the beauty of British flowers.

Find out more by visiting the event website here

Paul Andrews

Paul Andrews

Paul is the founder and driving force behind Calendarity, the online marketing resource centre highlighting events and awareness days to help bring clarity to the marketing calendar.