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Britain is a nation of sandwich lovers and has been for many years. But what are the nation’s favourite fillings?

In advance of World Sandwich Day which takes place annually on November 3, we took a look at some of the recent research that has been undertaken to find out more.

In 2021, Hello Fresh, the meal kit company, undertook an analysis of social media posts and internet searches and it was the simple chicken sandwich that triumphed with more than 2 billion hits. This was followed some way back by a breakfast sandwich with 135 million hits and the simple egg sandwich in third with 101 million.

According to the Hello Fresh research, the top 10 list of the nation’s favourite sandwiches are:

  1. Chicken
  2. Breakfast
  3. Egg
  4. Ham
  5. Cheese
  6. Club
  7. Grilled cheese
  8. Ham & cheese
  9. Pulled pork
  10. Steak

Slightly different tastes were reported after a 2020 study by Warburtons, the family owned bakery who conducted a poll of 2000 people which identified the nation’s favourite fillings as:

  1. Bacon
  2. Egg mayonnaise
  3. Sausage
  4. Cheese and pickle
  5. Tuna and mayonnaise
  6. Ham and cheese
  7. Cheese and tomato
  8. Chicken and bacon
  9. Chicken and stuffing
  10. Egg and cress

Concluding thoughts are that when it comes to sandwiches, Brits are more likely to go for something more plain and simple like cheese, chicken, ham and egg than to venture towards the more unusual such as marmite, peanut butter or fish finger despite them being the sandwich filling of choice for some people!

What’s your favourite filling?

Paul Andrews

Paul Andrews

Paul is the founder and driving force behind Calendarity, the online marketing resource centre highlighting events and awareness days to help bring clarity to the marketing calendar.